Analyze top funnel data from App Store, Google Play Store, and other sources, to generate reports, optimize keywords conversion and search discoverability
Work on app branding and roadmap with a data-driven method globally
Manage the whole ASO process, making strategy, implementation, following and tracking daily/ weekly/ monthly results with data.
Achieve optimization goal, be responsible for the loss and dropping of ranking, and provide suggestions to improve the performance
Optimize our App content, including but not limited to optimize headlines, subtitles, descriptions, keywords, pictures and other factors that influence our App ranking in App Store and Google Play store
Qualifications
BA/BS degree or higher, proficient in English writing and communication.
Knowledge in App store ranking algorithm perfectly and follow the algorithm updating.
Experience with ASO, familiar with how to drive user increase and internet product marketing.
Be proficient in SQL and Excel/Google Spreadsheet; can write macros and generate reports efficiently.
Have enthusiasm for high-impact growth projects.